- Share the dream -
Following our very successful licensing involvement with Glasgow 2014, this was our second Commonwealth Games and we had just as much fun!
- Victory through harmony -
When we met with the merchandising team at the stunning Emirates Stadium we were amazed at the wealth of club history and the pride for the “shirt”. Discussions turned to ways in which we could add value to the brand through innovative must-have memorabilia. We focussed on one simple challenge; how to enhance the match-time experience and spread “ownership” to a broader fan base. The concept of Legends Limited Editions was conceived… unique products that capture a moment in club history.
- Be inspired -
As designers we talk about the importance of context and good product design; context relating to the user, the environment and the world. One look at the medal brief for London 2016 and we had the environment context sorted. See how we resolved the other two elements to create a story around the medals that the client could believe in…
- Never give up -
We are massive rugby fans. To be invited to Twickenham for a consultation around the potential to develop a range of premium gifts for the Rugby World Cup didn’t seem like work. When discussions turned to the medals programme, we became very animated.
From the start we recognised the desire to showcase UK design and manufacturing excellence in the creation of the medals for England 2015…
- People, place, passion -
It was inevitable that parallels would be drawn. Could Glasgow possibly deliver Games as special as London? Glasgow put on an opening ceremony that was unapologetically Scottish, with kilts, Scottie dogs and dancing tea cakes.
When we met with the Games organisers in Commonwealth House, Glasgow, we felt right at home and able to advise on how our unique skill set could work for them…
- The greatest show on Earth -
Sports fans will remember the glorious period in July and August 2012 when the nation was captivated by the spectacle of the Olympic Games. Even Londoners wore a collective smile as athletes fulfilled dreams in the sunshine.
As a product design specialist, LOCOG recognised our potential to bring something different to the merchandising programme. We were awarded the unique licensing category of ‘other’ which we took to mean ‘no limits’ …