The Tissot UCI Track Cycling World Cup returned to Glasgow’s Sir Chris Hoy Velodrome in 2016. Some of the world’s best track cyclists went head-to-head with the next generation of rising stars. And the Great Britain Cycling Team competed on home soil for the first time following the Rio Olympic Games, taking no fewer than 5 golds.
We were invited to tender for the medals by UCI back in February 2016 with the promise to deliver something different…
Shaped like a velodrome
We aim to create design solutions that are “innovative, relevant and comelling”. This brief allowed us to explore medal shapes other than round and settled early upon an obround form reminiscent of the shape of the classic cycling velodrome.
Traditional round medals need a ribbon bar but this one has a slit for the ribbon to pass through that follows the curvature of the track. This way the track form is uninterrupted, giving it a clean contemporary look.
Next stop London
The Track Cycling World Cup will be hosted next at the stunning Lee Valley Velodrome in London. We were asked by UCI to produce a sufficient quantity of medals to cover both Glasgow and London events. The London medals will be laser engraved with a dedicated tournament graphic and feature its own printed ribbon design.
Producing a stock of blank medals means they are able to forward plan in a cost effective way whilst taking advantage of a unique design without compromising… all part of the personal medal design service we offer our clients.