As part of its 30 Years of Play Campaign, Ukie hosted The UK Best Selling Game Awards to identify and honour the most successful domestic and international videogame developers and publishers of the past 30 years. Iconic games such as Red Dead Redemption 2, Mario and Sonic at the Olympic Games, and Call of Duty took top honours.
Ukie, the trade body for the UK’s games and interactive entertainment industry, invited Touch of Ginger to create a trophy that captured the spirit of the event.
Working closely with Ukie, a polished platinum disc was chosen as the focal point of the design, mounted to an angled black ribbed block suggestive of videogame console styling from the past 30 years. The design was chosen from a number of suggestions, and the awards were handed to 20 diverse companies at Coutts HQ in London on April 11th 2019.