The Light Fund’s Bristol to Dublin bike ride fundraiser was an epic 4 day 325m bike ride from Bristol to Dublin involving 65 licensing executives from across the UK industry.
The bike ride aimed to raise at least £150k for The Light Fund – the UK licensing industry’s official charity which raises money for good causes in the UK and worldwide. The monies were raised through corporate sponsorships on the ride – from a wide range of companies across the industry – and through personal fundraising. The team of 65 licensing professionals left Bristol to cycle 102 miles in one day to reach Llanelli, South Wales. There were top industry players riding alongside junior execs, all tackling the hills together…
For a good cause
Touch of Ginger was approached by Warren Traeger, a close friend and mentor from the London 2012 Olympics, to see if we could create a suitable medal as a keepsake for the 65 participants. Warren would be putting in some hard miles on his bike so we felt we should step up too!
With very little time to design and manufacture the medals, we proposed an unusual solution – a medal machined from ultra light carbon fibre sheet featuring a handy bottle opener – all things close to the hearts of cyclists.
Carbon fibre rules
Most serious road bikes are made from carbon fibre these days and for good reason. The material is super strong, super light and can be moulded into stylish one piece frame designs that can be both rigid and aerodynamic.
The medal takes the form of a light bulb (referencing the Light Fund logo) and features a cool bottle opener so riders can celebrate with a well earned bottle of Guinness (other beers available).
Both the medal and the 25mm wide ribbon are digitally printed to offer full colour graphical content. This is important because the Light Fund logo is very colourful. We like that the ribbon features yellow on the rear to pick up on the yellow of one of the main sponsors; National Geographic.
The ride raised a massive £200k for various good causes, and if you would like to donate you can do so here.
“I worked with Touch of Ginger throughout the London 2012 Olympic Games, a team of creative people who put relationships and service at the heart of their business. Their ability to realise great solutions meant that Touch of Ginger was the only consideration to get this job done! I am hugely grateful to the team for delivering such a fantastic and novel memento of The Light Fund 2018 Bristol to Dublin Cycle Challenge”